Gucci’s Fall 2025 collection, presented on February 25 at Milan Fashion Week, marked a significant moment for the Italian fashion house. With Sabato De Sarno’s recent departure as creative director, this was the first collection designed entirely by the Gucci design studio—and all eyes were on how the brand would move forward.
The answer? A deep dive into the archives, channeling the glamour, sophistication, and maximalism that have long defined Guccio Gucci’s legacy. The collection paid homage to Gucci’s vintage ready-to-wear aesthetic, pulling references from the 1950s to the 1990s, with a particular focus on the 1970s—a decade that has always been at home in Gucci’s DNA.
A Show Fit for a Fashion Villain
From the moment the first model walked the double-G-shaped runway, the collection transported viewers into a cinematic world of retro luxury. The venue itself resembled the lair of a mid-century modern fashion villain, complete with a mirrored ceiling and a live orchestra performing a custom soundtrack that felt straight out of a James Bond film.
Opening the show was a look that seemed to have stepped straight out of House of Gucci—a nod to Lady Gaga’s portrayal of Patrizia Reggiani in the 2021 biopic. The ensemble? Chunky faux fur, a plunging lilac lace bodysuit, a wool pencil skirt, and oversized, geek-chic aviator glasses.
A Vintage-Laden Tribute to Gucci’s Past
The collection was rich with references to Gucci’s golden eras, blending timeless house codes with contemporary updates:
Oversized Outerwear: Dramatic faux fur coats and tailored capes echoed the opulence of the 1970s, a staple of Gucci’s past and present.
Ladylike Handbags & Accessories: Structured bags paired with gold horsebit necklaces reinforced the brand’s heritage craftsmanship.
Studio 54 Glamour Meets Alessandro Michele Maximalism: The collection nodded to past creative directors—Tom Ford’s sexy, disco-era influence and Alessandro Michele’s love for eclectic prints and vintage silhouettes.
50s-90s Mashup: From 1950s femininity to 1990s cool, the show reflected Gucci’s evolution through the decades, maintaining its timeless yet ever-evolving aesthetic.
What’s Next for Gucci?
With the Gucci design studio at the helm, Fall 2025 felt like a love letter to the brand’s heritage, embracing nostalgia while staying undeniably fresh. Whether this signals a long-term direction for Gucci or serves as a transitional moment, one thing is certain—Gucci knows how to make history fashionable again.
